Guidelines for promotional products

These guidelines provide an overall picture of how KI works with promotional products and gifts featuring the KI name and/or logo. Whether an employee, student, or associate, you find here information about KI’s supplier of promotional products, our standard product range, and what to think about if you are planning on developing your product range.

products with the KI-logo.
Promotional products. Photo: N/A

Keywords for our promotional products

Quality – endurable high quality.
Function – developed with functionality in mind.
Identity – matches the image of KI as a modern university. 

Environment and sustainability

Karolinska Institutet works actively with environment and sustainable development which in turn, influences the choices we make including promotional products. KI strives to acquire products and materials which, from a lifecycle perspective, are produced using a minimum amount of resources and energy, do not contain environmentally harmful substances and are not in any way damaging to the environment. Chosen materials must all be recyclable.

Read about sustainable development at KI.

Aims and objectives

WE USE promotional products within the organisation to convey a sense of belonging or as gifts of appreciation and gratitude. We also use promotional products to raise the external profile of KI.

WE AIM to create high-quality promotional products for the purpose of raising the external profile of KI employees, students, and others and making a positive

Standard product range

KI has a standard range of promotional products available for immediate delivery. Our entire standard product range is available to buy online and some of the range can also be bought in our stores in Solna and Flemingsberg. Our standard product range is developed by the Communications and Public Relations Office at the Central Administration with the help of a reference group of representatives from KI’s core business and stores. 

To the webshop.

Product categories online

Many are the times when KI must – and should – be able to offer promotional products to a wider range of users. The following product categories include our standard product range. The reference group develops new products based on these categories. Examples of products in each category are shown within brackets.

  • Clothes & Accessories
    (T-shirt, bag, umbrella, scarf)
  • Gifts
    (Bowl, tray, glass, gift card)
  • Office
    (Pen, notebook, water bottle, 3in1 charger)
  • Conference & Expo
    (Beachflag, roll-up, give-aways)
  • Environmental choice
    (classified as good environmental choice)

We are building one brand

Only the name of Karolinska Institutet is to be treated as a generic brand name. All organisational levels should be communicated and emphasised. Rather than developing parallel brands, however, we show the outside world that we are part of Karolinska Institutet.

Levels communicated as Karolinska Institutet include:
• organisational units • departments • research centres • educational programmes

Read about the use of the KI brand name and logotype.

Your product development checklist

Are there times when you need to develop your own products, for example, before a trade fair or conference? Use this checklist! 

You can develop a new product or a product with your own design, but since all products contributes to the overall picture of Karolinska Institutet it is important to follow the graphic rules of KI. By applying the graphic profile in a consistent way, we not only strengthens the brand name of KI but also creates recognition and uniformity in our communication. 

  1. Product development/design 
    The product complies with KI’s graphic profile.
    Product of durable high quality.
    Product designed with a focus on functionality. 
  2. Production/distribution
    Order your product using the online order form. Please note that Master Design only stocks products in the standard range. When developing a product at your own initiative, you are responsible for purchasing and distributing the entire order.
  3. Evaluate the product
    Did your product achieve the desired result? If ‘Yes’ – what did you do well? If ‘No’ – what went wrong and what can you do to improve your next order? Did the product achieve the desired effect? 

Be aware of:

  • Karolinska Institutet’s logo is comprised of the seal and text (word picture) and should be used as one unit. The seal must not be separated from the text, except in certain circumstances.
  • The main color plum shall be the most prominent color (when possible).
    There are also two complementary colors in the graphic profile that can be combined with plum. Also black or white may be used as a base on profile products.
  • The horizontal logo is always the first choice. The logo is available in
    two versions, horizontal and vertical. The first choice should always be
    the horizontal logo. If there is limited space in the layout or if the logo
    must be positioned centrally, the vertical version is more appropriate.
  • Use the KI-fonts Mundo Sans and Minion when producing KI promotional products. The supplier Master Design has access to KI’s fonts and uses these when producing KI promotional products

Read about KI's graphic profile

Language: Swedish vs. English

We do not mix languages on our promotional products and only use one language at a time. A combination of Swedish and English is not allowed. In the case of a limited edition product, English
should be your first choice of language. 

Profile your unit with KI’s logo

Alternative 1

Place the KI logo together with your unit on a t-shirt: Large logo in the front and unit name in the back (or vice versa).

Alternative 2

Place the KI logo together with your unit on a t-shirt: Small logo on the left chest and unit name on the opposite side.


KI’s logo should be used when your department, unit, or centre is the sender. The KI brand and
logo represents the entire organisation.

No addition to, or modification of, the KI logo is allowed. 

Idea for new product

Do you have suggestions for a new promotional product – please contact the Communications and Public Relations Office, we often become aware of new product developments and can help reduce the risk of similar products being produced at the same time. We are happy to assist with product choice and consumer targeting. 

Sabina Giulini

Contact person promotional products
UF Central Administration
Content reviewer: