Advertise for research subjects

Researchers at KI have the possibility to advertise for research subjects in some of the university’s own communication channels. To start with, ads are published on both the news site and on the page “Research subjects wanted” on the research site. The Communications and Public Relations Office also offers support with designing and sharing ads in social media.

For the advertising to be successful, it is important to plan for the design and choice of communication channels in good time, preferably even before you apply for an ethical approval. Often, it is also necessary to have a permanent information page at, to which it is possible to link from the temporary advertisement. More information about, for example, web publishing, graphic profile, planning templates and more can be found on thepages about communication tools and support

Advertise on

The web page Research subjects wanted on presents ads and information aimed at prospective participants in clinical studies. On this web page, research projects that have received an ethical approval can advertise for research subjects with the help of their department web editors. Below are instructions for researchers and editors respectively under separate headings.

Instructions for researchers

The main task for you as a researcher as regards to advertising on is to produce a text for the ad that is easy to understand and inspires confidence in prospective participants (i.e. a lay audience). The department web editor will then help you to publish the ad, as well as remove it from the KI website when the recruitment period is over.

Technically, the ad will be published on the news site of and streamed on to the page Research subjects wanted on the research site. This means that in addition to being presented in a context aimed at prospective participants, the ad will also show up together with other news stories from KI. An ad is per definition a temporary presentation and should not be confused with a permanent information web page about an ongoing study. 

What to do:

  • Fill in the form with your advertising information; write briefly and do not forget to fill in when your advert is to be removed.
  • Select the department you belong to from the list, and submit the form.

Some tips:

  • In order to more easily process expressions of interest to your study, you can use KI Survey via a link in your ad.
  • Always use email addresses with a KI domain when advertising externally. It is safer than for example Gmail, and it makes both the ad and your project more trustworthy. If you do not want to use a personal e-mail address, it is possible to create a shared function mailbox.
  • Remember that study participants may need to contact you afterwards. The Communications Office recommends that projects advertising for research subjects also publish a more permanent web page with information about the project, for example in connection to a research group page or alike. Contact the main web editor at your department for more information. 

Instructions for editors

All advertisements come on a form which the researcher has filled in. This information is about the study, as well as contact information.

The form is sent automatically to the KI Communications and Public Relations Office, they in turn forwards forms received to the relevant editor.

Before you start:

You need to have access to the site before you begin. If you do not already have it, send an email to and ask to receive access to this site.

Ads for research subjects are included in news feeds on the page “Research Subjects Wanted” but might also appear in other pages, for exampel in the list Research subject wanted on KI News front page. When you use the  page form Recruitment of research participants your heading wil automatically be addded below the label "Participants sought for studies" Therefore, it is important that the headline of your article is short and distinct and doesn´t repeat the information about participants being sought for studies. Make sure to check how your headline turns out in the news feeds, and to correct until you are happy with the result.

Example 1: How does time of day affect blood sugar and exercise? 

Example 2: Do you have a teenager at home? Please help us answer some questions

What to do:

  • Create a recruitment of research participants: Go to the site, find "Content" in the top menue, and then select "Add content" and "Recruitment of research participants". Fill in the information you have received in the form/e-mail. Be sure to write the start, body text and contact information. The person responsible for the content is the study leader/principle investigator. 
  • Department If you choose the depratment department that is behind the study, you ensure that the ad also ends up on the department's homepage on
  • Call to action: If you have a link you want the visitor to follow in order to register their interest in the study, for example to a website with a form or an e-mail address, this should be done in the Call to action paragraph. 
  • Add any images links or other relevant information.


This is what it should look like:

Screen shot of an add for research participants
When using the page form "Recruitment of research participants" the page will get a link the landing page Research subjects wanted.

Advertise in social media

For research projects that have an information page on, it is also possible to expand the scope and advertise via KI’s accounts in social media and / or Google. This kind of advertising is coordinated by the Communications Office, but also requires that the research projects involved have their own communication budget and staff ready to set aside time to work with advertising.

To be successful when advertising in social media it is necessary to adapt the design of the ads to selected social platforms and to promote the ads financially to reach the intended target groups.

Contact us on to learn more.

General information about using social media at KI

Rules and advice for clinical research

Content reviewer: