Brand platform and graphic profile
It is up to everyone, students, and staff, to nurture and develop this shared asset of ours that is the Karolinska Institutet brand. An important part is a visual identity which is comprised of our logo, typefaces, colour palette, design grid, and image guidelines. By consistently applying the graphic profile, we reinforce KI's brand, while creating a clear sender of our communication.
Guidelines for KI's visual identity
Images
Images
Images can be photographs and illustrations, graphics or collages. Tips for how to use and find images for your communication, in accordance with KI's graphic rules.
Design grid
Design grid
KI's design grid consists of a border, framework and publisher area. The design grid helps maintaining a common layout in all KI's communication, it can also be of help when creating graphic designs.
Movie: A summary of KI's graphic profile
Brand platform
Use of the KI brand name and logo
Use of the KI brand name and logo
In order to nurture and enhance the brand, KI has issued rules for the use of the brand name and logo.
Brand strategy – building a single KI brand
Brand strategy – building a single KI brand
KI’s brand strategy is monolithic and devised to build a single brand: Karolinska Institutet.
Communicating the brand
Communicating the brand
Using standardised texts to describe our activities and striving for consistency of textual and graphical tone all help to communicate KI in a uniform, qualitative and effective manner.
Branding at KI
Branding at KI
A recognised, strong brand is crucial to the realisation of our ambitions as set out in Strategy 2030 and our vision.
Brand use – legal support
Brand use – legal support
What does having a registered brand entail? What happens when the brand is misused? How to report suspected brand infringement?
Support and graphic design services
Graphic design and printing services
Graphic design and printing services
KI has an agreement with two suppliers. The assignments may consist of ads, posters, flyers, brochures, rollups or similar. The agreement also includes printing of existing material as well as printing of products produced by the supplier.
Make use of KI's templates
Make use of KI's templates
Are you creating a pamphlet, poster or internal report? Use KI's templates for Word, PowerPoint and InDesign. All templates follow KI's visual identity and graphic rules.
Request to KI's graphic designer
Request to KI's graphic designer
Do you need help with creating printed matter or other graphic material? Send your request to KI's graphic designer.
Five useful tips from KI's graphic designer
Five useful tips from KI's graphic designer
Our graphic designer Sofia Lindberg offers five tips on how to be even more successful with graphic design.
Guidelines and documents – brand
Guidelines on the Karolinska Institutet brand
The Guidelines on the Karolinska Institutet brand are decided by the President of KI.