Brand platform and graphic profile

It is up to everyone, students, and staff, to nurture and develop this shared asset of ours that is the Karolinska Institutet brand. An important part is a visual identity which is comprised of our logo, typefaces, colour palette, design grid, and image guidelines. By consistently applying the graphic profile, we reinforce KI's brand, while creating a clear sender of our communication. 

Guidelines for KI's visual identity

Movie: A summary of KI's graphic profile

Brand platform

Support and graphic design services

Guidelines and documents – brand