Brand platform and graphic profile
It is our common responsibility to nurture and develop Karolinska Institutet's brand. We do so by using KI's logo, typeface, colour palette and images in a consistent way, and according to KI's graphic guidelines. This will not only strengthen our brand, but create recognigtion and clarity in your communication.
Guidelines for KI's visual identity
Logo
The Karolinska Institutet logo is the university’s signature and quality stamp and is to be used in all communication from KI. Learn more and find instructions on how to use the logo according to Karolinska Institutet's visual identity and graphic profile.
Typeface
A cohesive channel-independent typographical expression creates a unified image of KI when we communicate. KI uses a unique typeface, DM Sans, in both digital and analogue channels.
Colour palette
Karolinska Institutet's colour palette is based on the plum colour which is one of our university's main identity bearers. The colour palette is designed to create dynamism and a modern expression and contributes to KI having a consistent visual expression.
Images
Images can be photographs and illustrations, graphics or collages. Tips for how to use and find images for your communication, in accordance with KI's graphic rules.
Brand platform
Use of the KI brand name and logo
In order to nurture and enhance the brand, KI has issued rules for the use of the brand name and logo.
Brand strategy – building a single KI brand
KI’s brand strategy is monolithic and devised to build a single brand: Karolinska Institutet.
Communicating the brand
Using standardised texts to describe our activities and striving for consistency of textual and graphical tone all help to communicate KI in a uniform, qualitative and effective manner.
Branding at KI
A recognised, strong brand is crucial to the realisation of our ambitions as set out in Strategy 2030 and our vision.
Brand use – legal support
What does having a registered brand entail? What happens when the brand is misused? How to report suspected brand infringement?
Support and graphic design services
KI templates
KI's comprehensive templates are now available directly in Office 365. There are templates for presentations, posters, document templates, program sheets and annual wheels. You will also find templates adapted for employees with combined employment at KI.
Graphic design and printing services
KI has an agreement with two suppliers. The assignments may consist of ads, posters, flyers, brochures, rollups or similar. The agreement also includes printing of existing material as well as printing of products produced by the supplier.
Five useful tips from KI's graphic designer
Sofia Lindberg shares a few tips on how to be even more successful with your graphic design.
Guidelines and documents – brand
Guidelines on the Karolinska Institutet brand
The Guidelines on the Karolinska Institutet brand are decided by the President of KI.