Five useful tips from KI’s graphic designer
KI’s graphic designer Sofia Lindberg, who is responsible for KI's visual identity and our centrally-produced printed matter, gives five tips on how to be even more successful with graphic design.
Keep it to the point and punchy
Do not include too much information in your printed matter, posters or advertisements - it is much better to have a punchy header and images, and refer to a link on a web page where you have more information.
Use KI templates
By using our graphic design templates you will avoid doing the job from scratch, since the templates already have a framework and logo, and are adapted to KI's visual identity. There are templates for Word, PowerPoint and Adobe InDesign which you can use to produce posters, programmes or leaflets, for instance.
In a rush and need help with graphic design? Prepare your material!
If you need my assistance, well prepared material will shorten the production time. Make sure to prepare a text document (in both Swedish and English, if required), attach images or mood boards, specify desired format, or anything that can help me understand what you would like me to create. And preferably sent to me well in advance!
Do you need assistance with graphic design?
Send your request to sofia.lindberg@ki.se or to the contracted suppliers who can assist with layout and graphic design services as well as printing.
Purpose and target group – before you decide which product and channel to use
Printed matter still is a good communication channel, but think about the purpose and target group for your communication, before you decide to produce a leaflet, out of habit.
What is your target group and how do you best reach them?
Perhaps it’s something that can be advertised on ki.se, published on our digital screens on campus, or spread via KI’s internal newsletters?
Please consider the choice of format when you publish something on ki.se. Information should primarily be presented as a web page (html), where it accessible to all. A PDF document always needs to be made accessible before being published on ki.se.
Communicate KI’s brand in accordance with our visual identity
It is our common responsibility to nurture and develop Karolinska Institutet's brand. We do so by using KI's logo, typeface, colour palette and images in a consistent way, and according to KI's brand guidelines. For instance, you need to follow our instructions on how to use KI's logo according to KI's visual identity and graphic profile.
For instance, did you know that you are not allowed to create your own logo or symbols for your project, centre or department? However, you can profile your department together with KI’s logo, but as text in the header or sub header. Feel free to contact us if you are unsure or have any questions!