Brand use – legal support

What does having a registered brand entail? What happens when the brand is misused? How to report suspected brand infringement?

What does having a registered brand entail?

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Karolinska Institutet has different classes of registered brand, which means that KI retains relative sole rights in the classes registered.

What happens when the brand is misused?

Karolinska Institutet is a registered brand. Other than in exceptional cases, the university controls who professionally may use the brand (name and logo) and how.
No one outside KI is entitled to use KI’s name or logo in the registered classes for their goods or services or in their marketing without KI’s approval. Anyone who does is possibly guilty of brand infringement. Examples of such infringement are when a researcher claims on false grounds to belong to KI in a professional capacity, or a company that wrongly declares that its products have been tested at KI.

Reporting suspected brand infringement

If an external party wrongly uses the KI brand it must be reported through KI’s incident reporting system.

Questions about the brand – contacts  

The brand is a shared responsibility and involves many organisational units. Support is available from, amongst others:

  • Contact the Legal Office for support on agreements and brand law, such as licence agreements related to the brand.
  • Contact the Communication and Public Relations Office for advice and operational support on brand issues related to brand protection, graphic profile, etc.