Graphic rules
Karolinska Institutets visual identity is comprised of our logo, typefaces, colour palette, design grid and image guidelines. By applying the graphic profile in a consistent way, we reinforce KI's brand, while creating a clear sender of our communication.
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Guidelines for KI's visual identity
Images
Images
Images can be photographs and illustrations, graphics or collages. Tips for how to use and find images for your communication, in accordance with KI's graphic rules.
Design grid
Design grid
KI's design grid consists of a border, framework and publisher area. The design grid helps maintaining a common layout in all KI's communication, it can also be of help when creating graphic designs.
Support and graphic design services
Graphic design and printing services
Graphic design and printing services
KI has an agreement with two suppliers. The assignments may consist of ads, posters, flyers, brochures, rollups or similar. The agreement also includes printing of existing material as well as printing of products produced by the supplier.
Make use of KI's templates
Make use of KI's templates
Are you creating a pamphlet, poster or internal report? Use KI's templates for Word, PowerPoint and InDesign. All templates follow KI's visual identity and graphic rules.
Request to KI's graphic designer
Request to KI's graphic designer
Do you need help with creating printed matter or other graphic material? Send your request to KI's graphic designer.
Tips and inspiration
Five useful tips from KI's graphic designer
Five useful tips from KI's graphic designer
Our graphic designer Sofia Lindberg offers five tips on how to be even more successful with graphic design.
May I use this image?
May I use this image?
Learn more about copyright and Creative Commons licenses. KI's University Library explains how to find and use images with free licences, in three instructive films.