Communications planning
Planned and coordinated communication increases your chances of getting your message across more effectively. Here you will find tips and templates for planning your communication.
Think about communication early on
When you do something that affects many people, you need to plan your communication around it. This could be a new training course, a research project, an organisational change, a new system, etc.
For example, if you expect other people to accept new ways of working, you need to ensure that they have the knowledge they need to understand the change and why it is necessary.
Plan your communication
A simple communication plan answers four questions: why, who, where and what.
Why do you want to communicate?
What do you want the recipients to know, understand or do?
Who is affected?
What is their attitude to the issue at hand?
What are their needs/what is important to them?
What knowledge do they already have?
Where and when should you communicate?
Is information in various forms sufficient, or do you need a dialogue with the target group?
What points of contact do you have with them? Ambassadors, conferences, media, etc.
What and how should you communicate?
What are your messages? Have you double-checked the facts?