Operational plan for the Communications and Public Relations Office

This is the operational plan for the Communications and Public Relations Office 2025.

Remit and responsibilities

The Communications and Public Relations Office creates the conditions for KI to achieve its operational goals in research and education by coordinating and developing the university's communication. The office's mission is to plan and implement strategic and operational communication initiatives based on the needs of the organisation. The office provides channels for effective communication, nurtures the common brand, portrays KI as one university and strengthens KI's role as a societal actor.

  • Develop the strategic communication of the university management and KI's managers
  • Strengthen internal communication, including coordinating the communication of the nine priority focus areas
  • Implement the adjustment of the office's organisation to harmonize with the missions in the context of the operational support review
  • Developing support for researchers' communication
  • Developing KI's branding work
  • Create a structure for summarizing and providing feedback on measurements and analysis of different communication activities and their impact on the image of KI

Within the framework of the office's mission, work actively to draw attention to and promote environmental and sustainability perspectives - for example in research communication, branding and digital communication.

  • Internal web - project work starts
  • Review of the editorial organisation
  • Develop proposals for Sharepoint and Teams rules and management
  • The office is also involved in several major change programs run by other

KI’s overall communication, including:

  • Content and development of the websites
  • Digital communication channels
  • Research communication
  • Media issues
  • Branding issues
  • Communication on strategic co-operation
  • Internal and employee communication
  • KI’s main website
  • Profile and brand
  • 38 (of whom 8 in the communication consultants pool)
  • Digital Communication Channels
  • Communication Coordination and Brand
  • Press Office and Editorial Content

SEK 53,000,000